{"id":14768,"date":"2024-09-25T17:51:02","date_gmt":"2024-09-25T20:51:02","guid":{"rendered":"https:\/\/ecommerceday.online\/sica\/2024\/?p=14768"},"modified":"2024-09-30T13:20:48","modified_gmt":"2024-09-30T16:20:48","slug":"asi-fue-el-ecommerce-day-guatemala-2024-un-encuentro-clave-para-el-futuro-del-comercio-electronico","status":"publish","type":"post","link":"https:\/\/ecommerceday.online\/sica\/2024\/asi-fue-el-ecommerce-day-guatemala-2024-un-encuentro-clave-para-el-futuro-del-comercio-electronico\/","title":{"rendered":"As\u00ed fue el eCommerce Day Guatemala 2024; un encuentro clave para el futuro del comercio electr\u00f3nico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14768\" class=\"elementor elementor-14768\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ea8d1d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ea8d1d2\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;22f4f2f&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c51e154\" data-id=\"2c51e154\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-403a2f2f elementor-widget elementor-widget-text-editor\" data-id=\"403a2f2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Guatemala, septiembre 2024\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Se llev\u00f3 a cabo con \u00e9xito el<\/span> <a href=\"https:\/\/ecommerceday.online\/sica\/2024\/guatemala\/\"><b>eCommerce Day Guatemala 2024, The Retail Revolution<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">evento que<\/span><b> reuni\u00f3 a m\u00e1s de 1.000 profesionales<\/b><span style=\"font-weight: 400;\">, para capacitarse y tejer nuevas redes de negocios. Con una agenda innovadora y de contenido de valor, m\u00e1s de <\/span><b>30 speakers<\/b><span style=\"font-weight: 400;\"> ofrecieron su conocimiento a la audiencia a trav\u00e9s de conferencias y talleres pr\u00e1cticos. Este evento es una iniciativa regional del eCommerce Institute y coorganizado localmente junto a Conecta B2B.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Durante el evento, se celebraron los <\/span><b>25 a\u00f1os del ecosistema digital en Iberoam\u00e9rica. <\/b><span style=\"font-weight: 400;\">Marcos Pueyrredon, Presidente del eCommerce Institute y cofundador &amp; Global Executive SVP de VTEX, present\u00f3 una de las iniciativas para conmemorar este importante hito en la industria:<\/span><b> el lanzamiento del libro <\/b><b><i>&#8220;G\u00e9nesis de un futuro digital&#8221;<\/i><\/b><b>. <\/b><span style=\"font-weight: 400;\">Un homenaje en formato de <\/span><b>libro vivo<\/b><span style=\"font-weight: 400;\">, por medio del cual se puede conocer y navegar el origen y presente del ecosistema digital de Iberoam\u00e9rica, con m\u00e1s de 150 entrevistas a los pioneros de la industria y contenido interactivo impulsado por la IA <\/span><a href=\"https:\/\/genesisfuturo.digital\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/genesisfuturo.digital\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">\u201cCon una extraordinaria concurrencia, el eCommerce Day Guatemala The Retail Revolution inicia el tramo del Tour eCommerce Day 2024 en Am\u00e9rica Central y el Caribe, con una jornada donde no falt\u00f3 ning\u00fan tema por tratar, desde c\u00f3mo se est\u00e1 redefiniendo la estrategia del ecosistema digital con la vor\u00e1gine de la inteligencia artificial, hasta el an\u00e1lisis de los casos de \u00e9xitos m\u00e1s representativos del pa\u00eds.\u00a0 Lo cierto es que 5 de cada 10 negocios registraron un aumento de las ventas online del 50% respecto al a\u00f1o anterior, se evidenci\u00f3 un impresionante crecimiento del 20% en el pago de servicios, un mayor uso de las tarjetas de cr\u00e9dito (40%) y aproximadamente un 70% de las compras realizadas desde smartphones. La rueda est\u00e1 girando para el ecosistema digital guatemalteco que consolida su ecosistema digital abri\u00e9ndose paso al comercio unificado y colaborativo con una gran potencia, lo que sin lugar a dudas repercutir\u00e1 en su econom\u00eda local\u201d<\/span><\/i><span style=\"font-weight: 400;\">, comenta <\/span><b>Marcos Pueyrredon, Presidente del eCommerce Institute y coFounder &amp; Global Executive SVP de VTEX.<\/b><\/p><p><span style=\"font-weight: 400;\">Durante el encuentro se analiz\u00f3 la visi\u00f3n general y las oportunidades que presenta el comercio electr\u00f3nico en el pa\u00eds. <\/span><b>Mar\u00eda Canahu\u00ed, Coordinadora del Departamento de Comercio Electr\u00f3nico, C\u00e1mara de Comercio de Guatemala (CCG), <\/b><span style=\"font-weight: 400;\">comparti\u00f3 cifras acerca de la actualidad del ecosistema y la visi\u00f3n de las oportunidades para una toma de decisiones basada en las \u00faltimas tendencias.<\/span><\/p><p><b>A modo general, se destac\u00f3 que:<\/b><\/p><ul><li><span style=\"font-weight: 400;\">Este a\u00f1o, <\/span><b>6<\/b><span style=\"font-weight: 400;\"> de cada <\/span><b>10<\/b><span style=\"font-weight: 400;\"> negocios han registrado un <\/span><b>aumento de ventas en l\u00ednea hasta el 50%<\/b><span style=\"font-weight: 400;\"> en comparaci\u00f3n con el a\u00f1o anterior.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">El <\/span><b>comprador promedio<\/b><span style=\"font-weight: 400;\"> en Guatemala tiene entre <\/span><b>25 y 45 a\u00f1os<\/b><\/li><li><span style=\"font-weight: 400;\">Categor\u00edas relevantes: <\/span><b>Cosm\u00e9ticos y cuidado personal<\/b><span style=\"font-weight: 400;\">, con un <\/span><b>20% de crecimiento<\/b><span style=\"font-weight: 400;\"> vrs el a\u00f1o anterior, <\/span><b>tecnolog\u00eda y electr\u00f3nicos<\/b><span style=\"font-weight: 400;\"> con m\u00e1s del <\/span><b>60% de participaci\u00f3n<\/b><span style=\"font-weight: 400;\">, y <\/span><b>alimentos y bebidas<\/b><span style=\"font-weight: 400;\"> con un <\/span><b>20% de crecimiento<\/b><span style=\"font-weight: 400;\"> vrs el a\u00f1o anterior. +\u00a0 <\/span><b>20% de crecimiento<\/b><span style=\"font-weight: 400;\">, pagos de servicios, medicamentos, hogar y muebles, ropa y accesorios.<\/span><\/li><li><span style=\"font-weight: 400;\">El <\/span><b>65% de los Guatemaltecos<\/b><span style=\"font-weight: 400;\"> que compran en l\u00ednea dicen haber descubierto un producto a trav\u00e9s de plataformas como <\/span><b>Facebook e Instagram.<\/b><\/li><li aria-level=\"1\"><b>El 55% <\/b><span style=\"font-weight: 400;\">de los compradores reportan<\/span><b> que la rapidez y la confiabilidad de la entrega son factores clave para su satisfacci\u00f3n.\u00a0<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Las tarjetas de cr\u00e9dito y d\u00e9bito<\/b><span style=\"font-weight: 400;\"> representan el <\/span><b>40% de las compras, <\/b><span style=\"font-weight: 400;\">lo que significa una disminuci\u00f3n en el pago contra entrega y esto refleja mayor confianza en los m\u00e9todos de pago en l\u00ednea.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los <\/span><b>e-compradores <\/b><span style=\"font-weight: 400;\">son cada vez m\u00e1s <\/span><b>m\u00f3viles<\/b><span style=\"font-weight: 400;\">, con el <\/span><b>70% de las compras<\/b><span style=\"font-weight: 400;\"> realiz\u00e1ndose desde smartphones, en sitios web.\u00a0<\/span><\/li><\/ul><p><b><br \/>&gt;&gt;&gt; <\/b><span style=\"font-weight: 400;\">Las empresas que dejan huella en el ecosistema digital fueron reconocidas durante el evento. <\/span><b>Se entregaron los eCommerce Award\u00b4s Guatemala 2024. <\/b><span style=\"font-weight: 400;\">Estos premios fueron creados para distinguir a las empresas por su labor en la industria del Digital Commerce y los Negocios por Internet. Los ganadores de la edici\u00f3n 2024 en Guatemala fueron:<\/span><\/p><ul><li aria-level=\"1\"><b>Industria Retail: <\/b><b>Grocery &amp; Foods<\/b><span style=\"font-weight: 400;\"> &#8211; Walmart \u2013<\/span><a href=\"https:\/\/www.walmart.com.gt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.walmart.com.gt\/<\/span><\/a><\/li><\/ul><ul><li aria-level=\"1\"><b>Industria Retail: <\/b><b>Pharma &amp; Beauty<\/b><span style=\"font-weight: 400;\"> &#8211; Fetiche \u2013 <\/span><a href=\"https:\/\/soyfetiche.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/soyfetiche.com\/<\/span><\/a><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industria Retail: <\/b><b>Techno &amp; Electro <\/b><span style=\"font-weight: 400;\">&#8211; Tiendas Max \u2013 <\/span><a href=\"https:\/\/www.max.com.gt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.max.com.gt\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industria Retail: Home &amp; Deco <\/b><span style=\"font-weight: 400;\">&#8211; Cemaco \u2013 <\/span><a href=\"https:\/\/www.cemaco.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.cemaco.com\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industria Retail: Fashion &amp; Style <\/b><span style=\"font-weight: 400;\">&#8211; Siman\u00a0 \u2013 <\/span><a href=\"https:\/\/gt.siman.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/gt.siman.com\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entretenimientos y Medios: <\/b><span style=\"font-weight: 400;\">&#8211; <\/span><span style=\"font-weight: 400;\">Soy 502 \u2013 <\/span><a href=\"https:\/\/www.soy502.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.soy502.com\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viajes y Turismo: <\/b><span style=\"font-weight: 400;\">TAG Airlines \u2013 <\/span><a href=\"https:\/\/tagairlines.com\/es-gt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/tagairlines.com\/es-gt\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicios Financieros y Banca Online: <\/b><span style=\"font-weight: 400;\">Banco Industrial \u2013 <\/span><a href=\"https:\/\/www.corporacionbi.com\/gt\/bancoindustrial\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.corporacionbi.com\/gt\/bancoindustrial\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicios y Soluciones para Digital Commerce: <\/b><b>Log\u00edstica y Fulfillment <\/b><span style=\"font-weight: 400;\">&#8211; Cargo Expreso \u2013 <\/span><a href=\"https:\/\/www.cargoexpreso.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.cargoexpreso.com\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicios y Soluciones para Digital Commerce: Medio de Pago y Prevenci\u00f3n de Fraude <\/b><span style=\"font-weight: 400;\">&#8211; Tigo Money \u2013 <\/span><a href=\"https:\/\/tigomoney.com\/gt\/home-gt\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/tigomoney.com\/gt\/home-gt<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Servicios y Soluciones para Digital Commerce:<\/b> <b>Plataformas, Marketing &amp; IA <\/b><span style=\"font-weight: 400;\">&#8211; Infile \u2013 <\/span><a href=\"https:\/\/infile.com.gt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/infile.com.gt\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile &amp; InStore: <\/b><b>Pollo Campero \u2013 <\/b><a href=\"https:\/\/gt.campero.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/gt.campero.com\/home<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>eWomen:<\/b><span style=\"font-weight: 400;\"> Ella emprende \/ Coca-Cola \u2013 <\/span><a href=\"https:\/\/programs.bridgeforbillions.org\/es\/ella-emprende-emprendedoras\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/programs.bridgeforbillions.org\/es\/ella-emprende-emprendedoras\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Triple Impacto en el Ecosistema Digital: <\/b><span style=\"font-weight: 400;\">Wakami \u2013\u00a0 <\/span><a href=\"https:\/\/wakamiglobal.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/wakamiglobal.com\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejor Agencia de Digital Commerce:<\/b> <span style=\"font-weight: 400;\">Innovate \u2013 <\/span><a href=\"http:\/\/www.innovate.gt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/www.innovate.gt\/<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejor Pyme de Digital Commerce: <\/b><span style=\"font-weight: 400;\">Guatemala Digital \u2013 <\/span><a href=\"https:\/\/www.guatemaladigital.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.guatemaladigital.com\/<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa3beb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa3beb\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;5313734&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea3cdc6\" data-id=\"ea3cdc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee28c8 elementor-widget elementor-widget-text-editor\" data-id=\"5ee28c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>\u00a1Si te perdiste el evento <br \/>puedes volver a verlo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.youtube.com\/live\/TnjCOil8fN8?feature=shared\" target=\"_blank\" rel=\"noopener\">aqu\u00ed!<\/a><\/span><\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El evento conmemor\u00f3 los 25 a\u00f1os del ecosistema digital en Iberoam\u00e9rica con el lanzamiento del libro \u201cG\u00e9nesis de un futuro digital\u201d.<\/p>\n","protected":false},"author":2,"featured_media":14770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","entry"],"_links":{"self":[{"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/posts\/14768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/comments?post=14768"}],"version-history":[{"count":11,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/posts\/14768\/revisions"}],"predecessor-version":[{"id":14780,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/posts\/14768\/revisions\/14780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/media\/14770"}],"wp:attachment":[{"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/media?parent=14768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/categories?post=14768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommerceday.online\/sica\/2024\/wp-json\/wp\/v2\/tags?post=14768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}